Colour Trends for 2024

What Colours Should We Expect to See Dominate this Year?

Are you using InDesign to create engaging layouts? Or After Effects to animate motion graphics? Either way, colour plays a central role.

Making colour choices in your design software of choice can be a daunting task. It always pays to plan ahead. Doing a little colour research beforehand will allow you to focus on other important principles that will bring your designs to life.

Keeping an eye on current colour trends can also help guide your decisions. in 2024, there is no shortage of inspiration at your fingertips. Looking forward, we can expect to see a continuation of some of last years trends as well as some new directions. As we dive into 2024, the world of design is awash with captivating color trends that promise to shape the aesthetic landscape of the year.

Back to Mother Earth

One of the prevailing themes is the resurgence of earthy tones, inspired by nature’s rich palette. Warm terracottas, muted greens, and sandy neutrals dominate, offering a sense of grounding and connection to the natural world amidst the digital chaos.

Splashes of Vibrant Hues

In contrast, vibrant and energetic hues also make a bold statement in 2024. From electric blues to fiery reds, these intense colors inject a sense of dynamism and excitement into designs, perfect for grabbing attention in a crowded digital space.

Soft and Nurturing

Earlier this year Pantone announced their colour of the year – Peach Fuzz! A warm and elegant choice, this colour symbolises closeness and connection. Soft pinks  resonate with compassion while also being timeless.

In addition to Pantone’s choice, pastel shades have continued to captivate with their soft and soothing allure. Delicate pinks, serene blues, and subtle greens evoke a sense of tranquility and harmony, making them ideal for creating calming and inviting visual experiences.

Gradients

Another noteworthy trend is the use of gradients and duotones, adding depth and dimension to designs. Whether subtle or striking, these gradient effects create visually captivating compositions that are sure to leave a lasting impression.

As we can see, 2024 color trends offer a diverse range of options, from earthy and natural tones to bold and vibrant hues, catering to a variety of design preferences and objectives. Whether seeking warmth and grounding or vibrancy and energy, designers have an array of captivating colors at their disposal to create compelling visual experiences in the year ahead.